Generative AI has made writing faster, but it has also filled LinkedIn with interchangeable posts. Your network spots them in seconds: hollow phrases, forced enthusiasm, no lived experience. Used well, AI is still an excellent assistant. Here’s how.
What AI does well
- Beating the blank page: suggesting angles from a raw idea.
- Structuring: turning notes into a clear outline.
- Rewording: shortening, simplifying, adapting a text to the LinkedIn format.
- Repurposing: drawing several posts from an article, a talk or a client conversation.
What it can’t make up
Your experience, your client cases, your opinions and your mistakes. That’s exactly what makes a post credible and what attracts clients. A text without lived material stays generic, however good the tool.
1. Give it your material
Don’t ask for “a post about project management”. Give it a real situation: the context, what happened, what you learned. The more precise the material, the less fake the result sounds.
2. Describe your voice
Write a short editorial identity sheet once:
- Who you write for.
- Your tone: direct, educational, wry, warm.
- The words and phrases you use, and the ones you would never use.
- Two or three of your best posts as examples.
Provided with every request, this sheet brings the drafts much closer to your style.
3. Review like an editor
Every draft has to pass your review. Ask yourself three questions:
- Would I say this sentence out loud to a client?
- Is every claim true and verifiable?
- Is there at least one detail only I could have written?
Cut hollow phrases, excess emojis and overconfident conclusions without hesitation.
4. Never publish without approving
Full automation is tempting, but a post published without review can contain a mistake, an invented figure or an out-of-place tone. A reputation is built slowly and damaged quickly: always keep the final decision.
5. Measure, then adjust
Compare reactions to your assisted posts and to the ones you wrote alone. If the former get fewer qualified comments, it usually means personal material is missing, not that you should drop the tool.
An assistant, not an autopilot
Good use of AI on LinkedIn looks like working in a pair: it suggests, you decide. That’s the principle behind numu OS: it spots your topics, writes and illustrates your posts in your voice, and nothing is published without your approval.