Many consultants post on LinkedIn without any business result. The problem is rarely writing talent: it’s a post that speaks to everyone, and therefore to no one. Here’s a simple method for writing posts that make people want to contact you.
1. Write for one person
Before you write, name your ideal reader: their job, the size of their company, the problem that keeps them up at night. A post for “business leaders” is bland. A post for “the sales director of a manufacturing SME whose team has stopped prospecting” is impossible for that reader to ignore.
2. Work on the first two lines
On LinkedIn, only the first lines show before “see more”. They have to give a reason to click. A few forms that work:
- A surprising observation from your experience.
- A mistake your reader makes without knowing it.
- The result of a client case, before explaining how.
Avoid generic openings like “Today I wanted to talk to you about…”.
3. One idea per post
A post that covers three topics covers none. Pick one idea, develop it with a concrete example, and keep the rest for other posts. Short sentences and airy paragraphs make it easier to read on a phone.
4. Bring proof
Your reader needs to feel that you know what you’re talking about. Proof can be:
- An anonymised client case, with the starting point and the result.
- A figure from your own practice, presented honestly.
- A detailed method the reader can apply on their own.
Giving real value for free doesn’t scare clients away: it shows them what working with you is worth.
5. End with a clear next step
A business post doesn’t need a booking link every time. But it should offer a next step: a question that invites comments, a resource to request by private message, or a sentence that reminds readers what you do and for whom.
6. Track the right signals
Views and likes are surface metrics. The signals that matter for a consultant are:
- Comments from people who match your target.
- Private messages and qualified connection requests.
- Meetings booked, even weeks later.
Consistency makes the difference
One great post on its own achieves little. What creates opportunities is repetition: your target sees your name come back, tied to the same topic, week after week. If you’re short on time, part of the work can be assisted, as long as you keep your voice and approve every piece. That’s the approach behind numu OS, built for consultants, trainers and B2B freelancers.